I would like to introduce you to this months featured store, which belongs to a new band, local to us here in Northern Ireland, Walk On Water. I got chatting to one of the members of the band recently, talking about the live music scene, or rather the lack of it at the minute, and the many problems that this was causing them. Not only because they are not able to do the thing that they love to do, but other issues too, things that I hadn’t appreciated. First of all, without gigs and ticket sales, the band aren’t earning the money they need to carry on making their music, but they also fear that their newly forming band of fans, might just forget about them as they aren’t being seen.
So the idea of having their own online merchandise store, seemed fairly obvious to me, if I’m honest. Not only does it give the band an additional revenue source, something to keep in touch with their fans, talk about and promote, but also, when their fans are wearing or using the items they have bought from the store, it keeps up awareness of the band too.
One of my favourite things about merchandise on demand, is the choices that it allows to be made available. Take the band and what they had been doing up until now, as a fairly typical example. The guys had previously bought a small stock of t shirts to sell, but a fairly small amount and only in one colour. Not wanting to take the risk of spending their precious funds on something that might take a while to sell, which is sensible, but limiting. They then had to transport the boxes with them when they were performing, with the hope of selling some. Somebody also then had to look after that side of things on the night too and as the items sold and the stock dwindled, they didn’t have the sizes that people were requesting, which is frustrating, I know. They would also sometimes get messages, asking to buy a t shirt, which then needed somebody to pack it and ship it, probably making a special trip to the post office, just to send it out
So they are delighted that not only do they now have a much wider range of merchandise to sell, but they don’t have to do any of the work themselves. They are happy for us to handle all of that for them, and we are more than happy to help.
So please feel free to take a look at their store and the range of items that they are now selling to their fans, who judging by the orders coming through, are loving the choices too
If you would like to talk to us about having your own store for your band, business or club, then please just get in touch and we will be happy to help. We can set up a Free Trial store for you to try and see your products for yourself too. See our website for more details, click here and get in touch with any question or queries. Call us on 02825861058, email email@example.com or just complete the contact form on our website too
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